Movie Reviews

Buzzfeed’s Stephanie McNeal talks ‘The Rise and Fall of LuLaRoe’

Lularoe Leggings Canada
We all know LuLaRoe leggings, and we all know someone who sold them..

Journalist Stephanie McNeal of ‘Buzzfeed‘ was so fascinated, she wanted to take a deeper dive into the phenomenon that is the ‘legging cult,’ and does it so very well in the new Discovery+ documentary, ‘The Rise and Fall of LuLaRoe’.  Most of us bought a pair of these leggings back in 2016 – they are so soft and durable so what is the issue?

Image from, 'The Rise and Fall of LuLaRoe'

Image from, ‘The Rise and Fall of LuLaRoe’

Stephanie McNeal explains that many of these MLM businesses (multi-level marketing) target women who don’t have the bandwidth for a full time job, yet would like to make some ‘manicure money’ on the side. LuLaRoe was the new Mary Kay, or even Avon- but trendier! The psychological tactics they use on stay-at-home moms through social media is seriously impressive. Plus…it’s simple. They promise wealth, flexible hours, and you are your own boss.

All you have to do is a buy a CRAP-ton of the product, sell it, then put MORE money BACK into the product to grow your business even larger…sound about right? So many of these women risked their homes, children’s college funds, bank accounts and more to be ‘their own boss’ selling these leggings. Over time, the patterns and colors became less wearable, and the material much less ‘buttery soft’ as they once described.  You’d think this would be the beginning of the end for LuLaRoe but that was not the case.

The company is still going strong today, despite the growing number of Facebook (Meta)  activists trying to take them down. This includes former customers and retailers, and they are still targeting and seducing innocent moms to sell their product. Funny enough, until this documentary came out, we thought LuLaRoe had already gone belly up since Susan from middle school stopped writing about it on Facebook. Part of this documentary actually spotlights the company’s most recent incentive trip in Cancun Mexico. Really making the company look posh, and like somewhere you’d like to work. Sigh- the poor unfortunate souls.

‘The Rise and Fall of LuLaRoe’ is streaming now on Discovery+!

Stephanie McNeal, image from ‘The Rise and Fall of LuLaRoe’

Here is a little preview:

Synopsis and movie info

Documentary shines a light on present day LuLaRoe at the company’s most recent incentive trip to Mexico called LuLaRoe D.R.E.A.M 2021. LuLaRoe’s first ever retailer and see that the company is still going strong, despite the growing community of Facebook activists, including former customers and retailers, who are determined to stop at nothing to take down the organization. Experts in the documentary reflect on how LuLaRoe seduced thousands of recruits, some of whom ended up risking their homes, their bank accounts, and their relationships all in an effort to be their own boss by selling LuLaRoe leggings. The film explores the psychological techniques used by multi-level marketers. Also  how the company harnessed the full power of social media to onboard a massive pool of retailers.
About author


Lauren is a New York City based reporter, podcaster and host, with a focus on pop culture news and true crime. She is currently a writer and reporter for Pop Style TV,, and Lauren is also the host and producer of the investigative podcast titled, “Corruption: What Happened to Grant Solomon.” She hopes to reveal the truth behind an alleged cover-up and accidental death of an 18-year-old boy in Tennessee. Lauren is the creator and host of the pop culture, news & crime podcast, “Lauren Interviews.” She has featured interviews with public figures like Joe Exotic, actors like Kyra Sedgwick and Alec Baldwin, plus real housewives like Luann de Lesseps. Lauren previously worked for WABC RADIO, writing news briefs and articles pertaining to entertainment, crime, and politics while also serving as on-air talent. Lauren also hosted a wellness show on WOR Radio in NYC, and then teamed up with 98 Degrees’ Jeff Timmons for a podcast called “Millennials Revealed.” Some true crime highlights in Lauren's orbit: After a woman named Julia Wandelt came forward claiming to be missing child Madeline McCann in 2023, Lauren went viral for getting the first video interview with her spokesperson, Fia Johansson; discussing whether or not a DNA test was underway. Lauren also revealed brand new interviews and information regarding the deaths of actor Brittany Murphy and her husband Simon Monjack in 2020, which lead to her also being featured on VICE TV and Law & Crime. Lauren also made headlines after an exclusive interview with the fiancé of Aaron Carter just days after his tragic death, while also covering Carter’s death as breaking news on Lawrence Jones Cross Country (Fox News). Lauren also reported on the tragic death of Matthew Perry as both breaking news, then as a tribute while on Fox News as a guest. Her interviews and reporting have been covered by People, EW, The Today Show, Perez Hilton, Page Six, Elle Magazine and more.
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