Food And DrinksRestaurants and Dining

The Perfect Valentine’s Day Wine From In Vino Veritas

Whether you’re single or taken, who doesn’t want a smooth glass (or two) of fabulous wine on Valentines Day? Enter Gianluca Rottura, and his gorgeous family owned wine shop, In Vino Veritas, on the Upper East Side – 1375 First Ave at 74st. Rottura is also the author of 2 books, Wine Made Easy and Ma, What are you cooking? Both available in store and Amazon. Something fun for the month of February- stop into In Vino Veritas, and mention POP STYLE TV, and get 10% off your purchase! Check out our time with Rottura in his shop as we chat about the best wines for V-day.

**About In Vino Veritas in their own words**

In vino veritas is a Latin phrase that means “In wine, there is truth”, suggesting a person under the influence of alcohol is more likely to speak their hidden thoughts and desires. We speak the truth in telling the story of this lovely and charming shop.In Vino Veritas is truly a New York City Landmark. It is believed to be the first liquor store to open in Manhattan after Prohibition ended.
The Rottura Family took it over in April 1997, changed the name, and dedicated a full year to completely renovating the store.
it was an old, shabby, typical, liquor store and became a beautiful treasure of a wine boutique. The store is a glimpse into Old New York –an era of years past. The museum look of the store is one of a kind. During the renovation process huge pieces of stained-glass dating back to the 1800’s were unearthed. The prized glass was restored and renovated to its former glory and the owners inserted the new “In Vino Veritas” store name into it. The inside is enchanting as it is welcoming. Everything from the Murano lamps to the original brick wall that has been exposed are all signs of the passion and reverence our family has for beauty. What is perhaps a true sign of passion is the climate-controlled wine cellar, where every bottle of wine sold to the customer is kept at the perfect temperature. The most exciting part of In Vino Veritas is the carefully hand-picked wine selection. Like every store, popular brands are on site, but they go to great lengths to explore and seek out unknown smaller family vineyards with outstanding values. The Rottura’s are an Italian family with deep roots in Italy and the store specializes in Italian wines but offers selections from other countries such as New Zealand, South Africa, Australia,Greece, Germany, Austria, Czech Republic, Hungary, Spain, Portugal, California, Oregon, Washington State, New York, and of course France.In Vino Veritas also offers a wide array of Kosher wines.

Most importantly, In Vino Veritas is staffed with gracious and knowledgeable wine connoisseurs that have a deep connection with its customers and Upper East Side Community. Having owned a prestigious Italian restaurant in the past, The Rottura family and Gianluca understand the importance of wine and food matching……The staff pairs wines with foods that are in the customer’s budget. From $5.99 a bottle to hundreds of dollars a bottle, In Vino Veritas has it all.

About author


Lauren is a New York City based reporter, podcaster and host, with a focus on pop culture news and true crime. She is currently a writer and reporter for Pop Style TV,, and Lauren is also the host and producer of the investigative podcast titled, “Corruption: What Happened to Grant Solomon.” She hopes to reveal the truth behind an alleged cover-up and accidental death of an 18-year-old boy in Tennessee. Lauren is the creator and host of the pop culture, news & crime podcast, “Lauren Interviews.” She has featured interviews with public figures like Joe Exotic, actors like Kyra Sedgwick and Alec Baldwin, plus real housewives like Luann de Lesseps. Lauren previously worked for WABC RADIO, writing news briefs and articles pertaining to entertainment, crime, and politics while also serving as on-air talent. Lauren also hosted a wellness show on WOR Radio in NYC, and then teamed up with 98 Degrees’ Jeff Timmons for a podcast called “Millennials Revealed.” Some true crime highlights in Lauren's orbit: After a woman named Julia Wandelt came forward claiming to be missing child Madeline McCann in 2023, Lauren went viral for getting the first video interview with her spokesperson, Fia Johansson; discussing whether or not a DNA test was underway. Lauren also revealed brand new interviews and information regarding the deaths of actor Brittany Murphy and her husband Simon Monjack in 2020, which lead to her also being featured on VICE TV and Law & Crime. Lauren also made headlines after an exclusive interview with the fiancé of Aaron Carter just days after his tragic death, while also covering Carter’s death as breaking news on Lawrence Jones Cross Country (Fox News). Lauren also reported on the tragic death of Matthew Perry as both breaking news, then as a tribute while on Fox News as a guest. Her interviews and reporting have been covered by People, EW, The Today Show, Perez Hilton, Page Six, Elle Magazine and more.
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