Bloglovin’ x Ferragamo – My Life Is A Play

Salvatore Ferragamo celebrated their latest fragrance Signorina Misteriosa with an exclusive event during New York Fashion Week. Ferragamo partnered up with Bloglovin’ –  premier destination that allows you to follow your favorite blogs and discover new ones.

Inspired by the Signorina concept My Life is a Play, the event was held at a famous Lower East Side cabaret The Box. With over 300 VIP guests, POP Style TV was invited to enjoy special cocktails and choreographed performance. We had a pleasure of viewing the Signorina campaign film starring Grace Hartzel who made an appearance herself.

Signorina Misteriosa is made as a celebration of a chic girls’ mysterious side. Woman who is mysterious, unpredictable and dictates rules of her life.

Perfumers Nicolas Beaulieu, Sophie Labbè, Juliette Karagueuzoglou came up with oriental fruity fragrance.  Wild Blackberry and Neroli create distinctive top while Orange Blossom, Tuberose and irresistibly sweet Black Vanilla Mousse add elegance to the scent.

Honored with the Signorina Misteriosa award for their sophisticated style and modern elegance, Chriselle Lim of The Chriselle Factor and Helena Hodne of Brooklyn Blonde wore Salvatore Ferragamo runway collection by Creative Director, Massimiliano Giornetti.



About author


Tijana is an entertainment journalist and television personality. Born in Serbia, Tijana moved to the United States as an international student. Upon graduating, she worked as a news anchor for the National Television Channel in Serbia. Since, she came back to New York City and has covered high end social events,red carpets, film premieres, and fashion shows. Some of her most noted interviews are with Oscar de la Renta, Joan Rivers, Kelsey Grammar, Bette Midler, Debra Messing, Ashanti and many more. She was a regular on Wetpaint’s show, The Tea.
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