Tribute to the King of Stretch Jeans: Elio Fiorucci

A short forty-eight years later, since first opening his first store in Milan in 1967, Elio Fiorucci has passed away at eighty years old. Famous for his stretch jeans and use of bright and fluorescent colors (among other things), Fiorucci left his impact in the world of fashion.

Idealized as both a radical thinker and fashion icon, Fiorucci was introduced to retail when he first started working for his father at the age of seventeen. With big ideas and dreams, he soon opened his own store in Milan, which he characterized as “an amusement park of novelties,” inspired by London’s Carnaby Street. A few years forward, the iconic Fiorucci two-angel logo was born.

Italian fashion designer and entrepreneur Elio Fiorucci posing beside the last shoes designed by himself. Milan, 1972 (Photo by Giuseppe Pino/Mondadori Portfolio via Getty Images)

The shop paved the way for youth culture, inspiring others from London to New York. Early fans and clients of his included Andy Warhol and Bianca Jagger. Warhol actually chose the Fiorucci shop window for his magazine interview in 1976. More contemporary admirers now included modern fashion celebrities, such as Naomi Campbell. Campbell has additionally been announced as the latest designer for the Italian label Fiorucci’s denim collection. She commented, “Fiorucci is an iconic brand that I have always admired and wore since I was a child. The brand really embraces the classic style that Italians are renowned for, but also brings an element of sexiness and fun that makes every woman feel good about herself. I am very excited to be collaborating with them on their revival and can’t wait to wear the new jeans collection we’ve created.”

Fiorucci might be gone, but his memory and stretch jeans live on.



additional photos: klix.ba, pinterest, Photo of the designer with shoes by Giuseppe Pino/Mondadori via Getty Images)

About author


Colombian-born columnist, Jamie Valentino is the Editor-at-Large at POP Style TV. His columns and interviews have been published in Google Arts & Culture, W42ST Magazine, LUXE Magazine, VULKAN, The Queer Review, ArtSugar & more. In his free time, he dabbles with fiction and short stories, which have been published in Across the Margin and Statement of Record. Instagram: @Jamie_Valentino
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