Bloglovin’ x Ferragamo – My Life Is A Play


Salvatore Ferragamo celebrated their latest fragrance Signorina Misteriosa with an exclusive event during New York Fashion Week. Ferragamo partnered up with Bloglovin’ –  premier destination that allows you to follow your favorite blogs and discover new ones.

Inspired by the Signorina concept My Life is a Play, the event was held at a famous Lower East Side cabaret The Box. With over 300 VIP guests, POP Style TV was invited to enjoy special cocktails and choreographed performance. We had a pleasure of viewing the Signorina campaign film starring Grace Hartzel who made an appearance herself.

Signorina Misteriosa is made as a celebration of a chic girls’ mysterious side. Woman who is mysterious, unpredictable and dictates rules of her life.

Perfumers Nicolas Beaulieu, Sophie Labbè, Juliette Karagueuzoglou came up with oriental fruity fragrance.  Wild Blackberry and Neroli create distinctive top while Orange Blossom, Tuberose and irresistibly sweet Black Vanilla Mousse add elegance to the scent.

Honored with the Signorina Misteriosa award for their sophisticated style and modern elegance, Chriselle Lim of The Chriselle Factor and Helena Hodne of Brooklyn Blonde wore Salvatore Ferragamo runway collection by Creative Director, Massimiliano Giornetti.




Tijana Ibrahimovic

Former news anchor for Serbian National Channel RTV. Upon returning to New York, she set her goal on becoming a culture and entertainment broadcast journalist. Since, she covered red-carpets, film premiers and fashion shows for Elle Serbia, Jones Magazine, Fashion One, The Examiner, The Source, Style Music TV, Vigore! Magazine, The Stashed, The Sybarite, Fashion Reverie, The Knockturnal, Glammonitor  and Wannabe Magazine. Tijana conducted interviews with Oscar de la Renta, Betsey Johnson, Kelsey Grammar, Bette Midler, Debra Messing, Ashanti, Kelly Rutherford and many others. That is what led her to writing and producing videos to eventually forming Pop Style TV. “My intension is to investigate, bring the latest trends and introduce the industry’s rising stars from the local and international scene.” She holds a Bachelor’s Degree in Broadcast Journalism and Theatre Management from Brooklyn College. 

Leave a Reply