Dressed in a gorgeous red pantsuit and matching heels, the beautiful, funny and down-to-earth Kate Hudson told stories of her favorite cocktails, why single parenting is better and how it was shooting the 17th annual iconic Campari calendar in a 6-day shoot in New York City.
As the next Campari model, award-winning actress Kate Hudson joins the ranks of past celebrities like Uma Thurman, Selma Hayak and Jessica Alba who have held the same honor.
On starring in the 2016 Campari Calendar, Kate Hudson comments, “For me, this project meant much more than producing a calendar; it was a creative process telling a great story. It was a fabulous campaign that challenged me to bring out two different sides of myself to ensure that the pictures told the story in a creative and beautiful way – and that is exactly what we’ve achieved. Personally I lean towards the sweeter side of things, however my taste buds definitely love bitter! Though a play on flavor profile, this year’s theme asks people to take a stand for what they believe in, which to me is a very powerful message. The 2016 Calendar is a testament to how Campari stays true to itself as a brand and proves there will always be a place for the classic nature of Campari within today’s contemporary world.”
The Bittersweet Campaign of the 2016 calendar showcases Kate takes the stage as two opposing political candidates, Bitter and Sweet, which highlights Campari’s bittersweet flavor profile. The beautiful campaign was shot in New York City over 6 days, with 3 months of pre-production. Images were shot by international fashion photographer Michelangelo di Battista.
On his involvement in the 2016 Campari Calendar, Michelangelo Di Battista adds, “What I loved most about working on the Campari Calendar was the flexibility this year’s theme let me have. As a photographer, this project has given me the opportunity to use my unique sense of aesthetic and well-defined style to reflect the Campari brand seamlessly. It was crucial that each image could stand alone yet also work as part of a collection. Kate and I share a strong desire to deliver perfection. It was the perfect partnership and I think we achieved what we set out to do.”
Stunning outfits, all in red, were provided by Vivienne Westwood, Versace, Halston, Brian Atwood,Lorena Sarbu, and Christian Louboutin. Dressed in a sleek red pantsuit, Kate comments on fashion helping her get in to the role “Costumes and clothes always become a great motivator for any character, and for anything that you are doing”.
Only 9,999 of the calendars are printed every year, and not for sale. They are shared with friends of Campari all over the world.Campari consumers are also heavily focused on with the new 2016 Campari campaign. Sharing their opinions of #Gobitter or #gosweet, a live website by Campari will track live progress as to who is in the lead at http://www.bittersweetcampaign.com.