Alexandre Herchcovitch for Melissa Shoes


Alexandre Herchcovitch is joining the likes of current Melissa designers like Jason Wu, Karl Lagerfeld, Vivienne Westwood and more. Melissa Shoes are super popular and are ideal for warm summer days. The beauty of it they can be worn around the city and since made out of plastic to the beach as well!

Alexandre’s collection is hitting the stores on Wednesday, June 1, 2015. This designer is bringing in his Brazilian flavor to already colorful Melissa Shoes palette.

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Remember those colorful, plastic sandals you wore as a kid? Well you can wear them as an adult now too!  Commemorating  brand’s 35 year anniversary  Melissa 1979 jelly shoe inspired by fishermen’s footwear on the Brazilian wharfs will also be available. It’s a great throwback sandal and there are few versions to pick from!


-Tijana Ibrahimovic


Tijana Ibrahimovic

Former news anchor for Serbian National Channel RTV. Upon returning to New York, she set her goal on becoming a culture and entertainment broadcast journalist. Since, she covered red-carpets, film premiers and fashion shows for Elle Serbia, Jones Magazine, Fashion One, The Examiner, The Source, Style Music TV, Vigore! Magazine, The Stashed, The Sybarite, Fashion Reverie, The Knockturnal, Glammonitor  and Wannabe Magazine. Tijana conducted interviews with Oscar de la Renta, Betsey Johnson, Kelsey Grammar, Bette Midler, Debra Messing, Ashanti, Kelly Rutherford and many others. That is what led her to writing and producing videos to eventually forming Pop Style TV. “My intension is to investigate, bring the latest trends and introduce the industry’s rising stars from the local and international scene.” She holds a Bachelor’s Degree in Broadcast Journalism and Theatre Management from Brooklyn College. 

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